Content Marketing Mastery
The True Cost of Manual Content Creation: 16 Hours You Can’t Get Back Every Week
The one-sentence idea: The most expensive thing in your content marketing isn’t a tool, an agency, or an ad budget — it’s the 16 hours a week you can’t see leaving. Most small business owners I talk to know, vaguely, that content takes “a lot of time.” Almost none of them have ever sat down and added it up. When they finally do, the answer is almost always the same number: around 16 hours a week. That’s two full working days. Every week. Forever. For something that, in many cases, isn’t even moving the business needle. This post is going to do something uncomfortable. We’re going to add it up.
